Journal
Notes from the field.
Practical SEO, paid search and content insights — written for marketers and founders who want results.
SEO
Apr 18, 2026 · 12 min read
The 2026 SEO Checklist: 14 things that actually move the needle
An honest look at what's working in search this year — and what to ignore.
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Local SEO10 min read
Ranking a service business in Bangladesh: a real playbook
How I helped a roofing brand 3x their organic clicks in 90 days.
Mar 30, 2026
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Google Ads9 min read
How to cut wasted ad spend without killing volume
Negative keywords, match types and the quiet art of campaign hygiene.
Mar 12, 2026
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Content11 min read
Topic clusters explained: build authority the smart way
Stop publishing one-off posts. Start building a content moat.
Feb 22, 2026
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Technical SEO10 min read
Core Web Vitals in 2026 — what still matters
INP is here. LCP isn't going anywhere. Here's how to prioritize.
Feb 04, 2026
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Strategy9 min read
Why most SEO reports lie — and how to fix yours
The metrics that matter to a business vs. the ones agencies love to show.
Jan 18, 2026
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